Today’s students expect your institution to understand them as individuals. AI transforms how you engage these students. But applying AI to student engagement can sound complicated. Our free eBook cuts through the hype to show why AI needs to be part of your enrollment management, student success, and advancement strategies.
Discourse Analytics’ core insight is that students make choices and act based on how they think, not what they look like, their age or gender. We harness artificial intelligence (AI) and cognitive science to deliver attitudinal personalization: messages tailored to each person’s attitudes towards a specific topic. Our AI-platform profiles the attitudes of everyone within a target population— prospects, students, alumni—using the existing data on campus systems (LMS, CRM, SIS).
A patented “Think-alike” engine clusters like-minded students to predict behaviors and prescribe nudges to maximize the desired outcome. Discourse Analytics enables higher education institutions to personalize at scale by tailoring nudges to students with shared mindsets.
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