Attitudes Drive Decision Making: Rethinking Personalization

People's Mindsets Matter Most

Attitudes and mindsets towards an issue drive human behavior rather than demographics. Once we understand attitudes, we can determine a person's likely choices. Truly effective personalization delivers messages tailored to the individual's mindset

Download our white paper that helps higher ed leaders understand how:
  • Attitudes trump demographics in decision making 
  • Any individual's attitudes can be profiled using existing campus data
  • "Think-alike" clusters of like-minded individuals enable nudging at scale
  • One university used attitudinal personalization to cut melt